For Startups In Search Of A Celebrity Partner, Go Beyond The Name

Editor's note:?Sameer Mehta is the CEO and co-founder of 12Society, along with celebrities Nas, Michael Strahan, Nick Cannon,?Tim Lincecum,?Blake Griffin, and Kevin Love. I recently had a chance to sit backstage at a sold-out Nas concert and listen to him talk about his upcoming tour dates and all the stories that come with it. It was a pretty cool moment for a young entrepreneur who grew up a Nas fan. However, it wasn?t all play.?Between sets and amid screams of the crowd, we reviewed the mockups for our new site design and specs on featured products.

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