The Power Of Using Video In Social Media - New Evolution Video

Almost everyone is familiar with using Facebook and Twitter to share ideas with friends. Aside from that, you can go to Youtube? if ever you?re in the mood for watching any kind of video. Most of us are engaged into these kinds of activities and most of us know that these are called as social media websites.

But are we truly familiar with social media marketing?

What is social media marketing and what are the advantages of using videos on social media?

This article aims to provide useful information to those who are interested to get more attention through social media marketing and to those who want to advertise their business more effectively.

What Is Social Media?
Since the invention of the Internet, our lives have drastically changed due to the fact we can send bits of information at a shorter period of time. We can send messages through electronic mail or email, we can do chatting with other people all around the globe, and if we want to learn something new all we need is to search a particular topic over the Internet. Eventually, the use of the Internet has been improved further because of the necessity to be ?in touch? with other users in real time. That idea led to the invention of Social Media.

By definition, social media is a particular website where you can connect to your friends or other people and send information to them. It is a certain environment where you can reconnect with old friends, meet other people, and share your thoughts and ideas with them.

Advantages Of Social Media Videos For Marketing:
The Internet is an effective way to be recognized and advertize for your business; aside from the conventional print, television, and radio media, more and more people are into social media marketing and here are some of the advantages of social videos for marketing:

1. More visible to the public ? if you will use social media video for business, chances are you will be more recognized as the information in this type of media spreads out very fast. The information being discussed on the blog will be correlated to your own website and further increasing its popularity through the site rankings. The more popular your website will become, the better chances of being located on top of the site?s list whenever searched using a search engine. Some of the high end car manufacturer companies have used social media videos such as Ford and Hyundai to introduce their new car models to the public.

2. Works better compared to other online ad campaigns ? internet users tend to ignore clicking on the online ads because they see a lot of these stuffs each and every day in every websites they go into. Aside from that, there?s also the fear of clicking and getting unwanted viruses into their computer. This made online ads less appealing no matter how attractive or inviting they appear to be. That is why videos on social media are more effective because it adds a more personal touch on the ad posting and it attracts more potential clients or customers because it is safe to use.

3. Better targeting of a particular market ? it is already a given that internet users come from different ages and different backgrounds. If social media and video are used properly, it can be targeted to a particular group of internet users who has the potential to be interested in your business. Thus, making it a more efficient marketing tool than the other conventional medias. A particular example of this is the Dove real beauty campaign where the company utilized the power of social media video how beauty is sometimes distorted by make ups and technology. The message of the video is to achieve beauty in simplicity and to build up your own self-esteem.

4. Less expensive marketing tool ? in making an ad, businessmen usually look for the high return of investment in each marketing campaign. Social media marketing offers a great alternative because there is little or even no cost involved in doing the marketing, especially using video marketing. In other words, good publicity that is for free. This low investment translates to low risk involved if ever the business will be unsuccessful.

5. Less technical ? this is maybe the most important of all the advantages of social media videos for business. You can do this stuff even at the comfort of your own home and there?s no advanced technical skills needed. You don?t have to learn any computer coded language to do the marketing job. You simply go to the social media website and post your video ad. And best of all, since all of the social media websites are ?user friendly?, potential customers won?t be having any problems understanding the business you are trying to market online.

Conclusion:
All in all, social media videos are slowly becoming an effective marketing tool and it is setting the standards of quick and effective marketing. This trend is slowly replacing the conventional marketing strategies and it truly defines the new way of marketing in the digital age. Moreover, if it is used properly, it will result into gaining more customers, increase in sales, and more online visibility which will contribute to more success in business. Hopefully, you have gained more knowledge on this article about the power of using video in social media.

Source: http://www.newevolutionvideo.com/the-power-of-using-video-in-social-media/

bowl games abc store nate diaz vs donald cerrone ufc 141 lesnar vs overeem appetizer recipes alistair overeem