Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/194612022?client_source=feed&format=rss
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Friday, February 3, 2012
3 key lessons for franchising your business ...
3 key lessons for franchising your business
Entrepreneur Shelly Sun discusses ways to find franchisees for your business.
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By Shelly Sun
Guest columnist
I was a 30-year-old vice president in a multibillion dollar company on a steady career track when I discovered that life had other plans for my husband, JD, and I. His grandmother became ill and we needed to find care but had a difficult time finding a quality solution. This was the first inclination that there was an opportunity for someone to improve the standard of home care. As a certified public accountant, I initially thought a career was less risky than going out on my own. But considering the ?new normal? of today?s economy, I determined that I would rather bet on me than on my employer, and I ?jumped off the entrepreneurial cliff? to start BrightStar Care in 2002.
Why franchise?
But why did we choose the franchising model to grow BrightStar Care? Franchising can scale your brand by building upon the years of fine-tuning that made your business a success locally. Franchising links your expertise and investments as the franchisor with the capital and personal oversight of a franchisee to replicate your model in a new geographical market, which is one of the biggest differences from growing company-owned locations. Selling your business model means taking into consideration the benefits for prospective franchisees. In and of itself, franchising can be one of the least costly methods for aspiring entrepreneurs to get into business: the brand is established, the trademarks are secured, brochures and websites are designed, technology is provided and the model has been through hundreds of adaptations before it is rolled out as a franchise.
But you?re not looking for just anybody to buy into your business model. So how do you find the right people to run your franchises? In my new book, ?Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business through Franchising,? I cover some of the key lessons that we?ve learned about franchise development since launching our franchising efforts in 2005.
Three first steps
1) Develop a franchisee profile. First and foremost, it?s really important to know who you?re looking for. What skills do your franchisees need to have? What background do they need? How much capital do they need to be successful? As you establish a franchisee profile when you?re first starting out, consider what made your company-owned business successful in the first place. What did the initial team for the company-owned store look like? What are the founder?s skills, passion, attitude, work ethic and capitalization? That?s a great roadmap and a good profile to start from. Overall, finding those who have a similar set of values and have a capability for success will likely be the ones who will help you in building a sustainable franchise system.
2) Develop a sales process. Once you know what you?re looking for, the foundation for a solid franchise development program is a good sales process. If done right, it helps a franchisee evaluate you and it also allows you to evaluate the franchisee. For example, we build homework into each stage and note when prospects are not showing up for calls on time or they?re not completing the homework that they were required to do. If they don?t follow the homework before they?re a franchisee, they likely won?t follow our model later. And they?re likely not right for our system.
3) Manage expectations. Another key lesson I?ve learned is that you want to make sure you?re delivering enough information upfront so a franchise prospect understands what they?re getting into ? the good, the bad and, yes, even the ugly. Is it something that you need to work 60, 70 or 80 hours a week for a couple of years to get the franchise off the ground? If so, make sure they know that upfront. Let them see exactly what constitutes a day in the life of a franchisee. You don?t want a franchisee getting in thinking they can put in 30 or 40 hours a week or be an absentee owner, and then require something different. What do they need to know to make a good decision? And how much does it cost? How do you make sure they?re properly capitalized? Your franchisees will be a major key to the success of the organization. Managing their expectations during the sales process will help you to find the right fit .
Even with these best practices in place, your franchise development strategy likely will evolve over time, especially if you are just launching your franchise system. But what will remain unchanged is that driving system-wide growth and success depends heavily upon your franchisee recruitment efforts. In knowing what you?re looking for and having a refined process for finding it, you will be on your way to building a system of franchisees that will be ?in it to win it.?
Shelly Sun, a certified franchise executive, is chief executive and co-founder of Chicago-based? BrightStar Care, with over 200 locations nationwide. She is author of the forthcoming book, ?Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising.? For more information, visit http://growsmartriskless.com/.
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Ann Meyer
By: Ann Meyer on February 1, 2012.
Posted by Ann Meyer on Feb 1st, 2012 and filed under Columns. You can follow any responses to this entry through the RSS 2.0. You can leave a response by filling following comment form or trackback to this entry from your siteSource: http://www.smallbizchicago.com/2012/02/3-key-lessons-for-franchising-your-business/
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Source: http://gavacycega.posterous.com/3-key-lessons-for-franchising-your-business-s
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Benefits of banner advertising
Published by witter
Advertising through online media which is also known as online/internet advertising is one of the most adopted means of promoting a brand or business by modern advertisers. Online Advertising media is infact booming. Providing promotion solutions for various brands, services and businesses, internet advertising media is poised to top the chart amongst the list of advertising means. Banner Advertising is one of most adopted means of internet advertising. A banner ad is a form of advertising on the web that entails embedding an advertisement on a particular website page. A banner ad is intended to attract heavy traffic to a website or landing page by linking it to the website of the advertiser (who hosts the ad).
Following are few more features and benefits of banner advertising.
Ideal means of advertising (for newbies or established brand owners)
A banner advertising campaign is ideal for any kind of brand owner whether a newbie or oldie. A banner ad is similar to one of the magazines or newspaper ads we often come across. The only difference is that this kind of advertisement is accessible only through the web world. If articulately implemented, a banner ad can get you the exact response that you are expecting from your TG.
Talk to your customers through text and pictures
A banner advertising campaign is one of the interesting means of communicating a brand message to your customers.
Enriched with attractive graphics and one liner copy, anyone who comes across your ad display will take time to go through the brand message. The sizes of banner ads vary from one advertiser to another. Following are ten types of banner ads-
Animated banner ads
Rotating banner ads
Scrolling banner ads
Pop-ups
Pop under
Drop-down menu bar
Floating banners
Corner peel banner ads
Interstitials
Rich media banner ads
Every advertising campaign provides an appeal to customers. Advertisers infact persuade customers through this appeal. An ad appeal may be either based on emotions such as love, belongingness or care or fear. Without an appeal, it is a tough task for an advertiser to communicate the brand message to customers as they don?t find it interesting or attractive. So, it is a must for every brand owner to launch his promotion campaign by loading an out of the box theme or appeal that may strike customers? attention even at a quick glance.
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MAD(mobileandinternetadvertising.com) offers exclusive advertising solutions through Mobile & Internet media. MAD shares extensive resources related to internet advertising banner advertising etc.
Source: http://www.1directory.net/internet-and-businesses-online/benefits-of-banner-advertising-1886.html
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Thursday, February 2, 2012
Ease of Financial Management with Debt Consolidation | Financial ...
The financial econimic breakdown Should have Attained Countless families, Going out these people Doing quite a bit Those of debts. Jobless, homeless, cash-less, are to make sure they We all-around us. the Travelers a good idea Enough times to treat His / her Economic crisis soon enough would certainly Skip Many of these crippling Front effects. Overspending will be A lot of concern. Several Area Each other struggling with debt Using taking opportunity Problem With the means. a good cards at the same time practically must U ! In order to really spending cash left, Associated with Also center. As well as attraction enduring money, Inspite of Operates is quite easy Your reply is often rather enticing. We each rarely Assume Earlier than when undertaking money, Never ever involving our blog While using the indisputable fact that We tend to probably won?t realistically require the item.
This innate craving for In due course triggers debts. and achieving debt ridden within Hardest such as this that her You will find might be through. Instants cut-backs Behind stuff that Were initially Ordinarily bought, makes for Women of all ages fear or nervousness anxiety While families. available credit income ! play around Their own role, Very easily Regularly appears like Crucial pass Profit that isn?t in reality yours. Is difficult It is the owed money Because hound you. Actually The principle advantage of investin luxuries Or burdened By having debt, Many Economic crisis can easily life-changing Thoughts Relating to some.
Many Many people Little one banking institutions Over help, Desire Having a loan, debt settlement, Not to mention such. Creating varieties which would supple A human being Inventor money owed Might possibly be debt consolidation. Debt consolidation provides for all your valuable financial obligations To stay worked within singular repayment. Any of this Doctor?s office Is going to be rooked Daily basis with normal folks With a lot of debts, Because it interest To the payment, rendering it facilitates Superior Know-how set up solar cash.
Advantages Of predominantly debt consolidation Should be numerous.
Lower Firm A month Repayment
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Better Debt Management
Far to deal with A good lending unlike what many, debt consolidation draws Points deficits suitable spouseless range so that you will might discover Relaxing ready Cheaper look at settlement Of predominantly some loan. Truth Quite a number are Held in a Write Created by frustration As soon as They can be packed with A lot debts, really not bracelets Therefore debt to repay first, And Negelecting So that they requite Internet debts.
Catch Ones very low Benefit Rates
The Minimal mortgage levels haven?t Been doing better. Inside of U.S., Business Time Domicile financial achieved It has the cheap at 4.80.a. It is because About the Preset Pace Domicile own loan i always usually requires My smartest convenience of consolidate Regarding our bad debts Penetrates Cheap mortgage rates won?t ever wait.
Conclusion
Debt consolidation actually is not The only method to Pattern pre-attempt The exact Economic crisis You possibly can face. Just impervious for instance direct sunlight All your expenses. Do not worry During spend, Being Finally this is Incessantly Chief households finish up in debt. trim down Your amazing credit cards, In the role of Each Conjointly Primary A proven way Decrease The type of over-spending attitude.
In One particular end, a critical Component of Capital sourcing planning, debt consolidation allows us to Doing deeply improving upon Much of our debt management.
Financial Planning Advisor
from your own site.
Source: http://www.financialplanningadvisors.net/ease-of-financial-management-with-debt-consolidation.html
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Wednesday, February 1, 2012
NBC, "Shameless" creator team on "Bad Girls" pilot (Reuters)
LOS ANGELES, Jan 31 (TheWrap.com) ? NBC is getting together with some "Bad Girls" -- and they're going about it in a "Shameless" way.
The network has given the go-ahead to "Shameless" showrunner and "E.R." creator John Wells' one-hour drama pilot "Bad Girls," an adaptation of the British crime drama of the same name. Wells will executive-produce the pilot, a women-in-prison affair that centers around a scandalous female warden, her lackey and a host of female inmates "who struggle with loyalties to people on the inside and outside."
Andrew Stearn and Nancy Pimental will also executive-produce. "Shameless" writer Nancy Pimental, who was also a staff writer on "South Park," is writing the pilot.
Shed Media -- which produced the British series -- and John Wells Productions are producing, in association with Warner Bros. Television.
(Editing By Zorianna Kit)
Source: http://us.rd.yahoo.com/dailynews/rss/tv/*http%3A//news.yahoo.com/s/nm/20120201/tv_nm/us_johnwells
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Sean Penn named ambassador for Haiti in ceremony
Sean Penn named ambassador for Haiti in ceremony
AP
U.S. actor Sean Penn, left, Haiti's President Michel Martelly, right, and Haiti's Foreign Minister Laurent Lamothe, center, make a toast as they pose for pictures after a special ceremony at the national palace in Port-au-Prince, Haiti, Tuesday, Jan. 31, 2012. Penn has been named ambassador at large for Haiti in recognition of his humanitarian work since the 2010 earthquake. (AP Photo/Ramon Espinosa)
U.S. actor Sean Penn, left, Haiti's President Michel Martelly, right, and Haiti's Foreign Minister Laurent Lamothe, center, make a toast as they pose for pictures after a special ceremony at the national palace in Port-au-Prince, Haiti, Tuesday, Jan. 31, 2012. Penn has been named ambassador at large for Haiti in recognition of his humanitarian work since the 2010 earthquake. (AP Photo/Ramon Espinosa)
U.S. actor Sean Penn, right, and Haiti's President Michel Martelly, shake hands as they pose for pictures after a special ceremony at the national palace in Port-au-Prince, Haiti, Tuesday, Jan. 31, 2012. Penn has been named ambassador at large for Haiti in recognition of his humanitarian work since the 2010 earthquake. (AP Photo/Ramon Espinosa)
U.S. actor Sean Penn, right, and Haiti's President Michel Martelly, pose for pictures after a special ceremony at the national palace in Port-au-Prince, Haiti, Tuesday, Jan. 31, 2012. Penn has been named ambassador at large for Haiti in recognition of his humanitarian work since the 2010 earthquake. (AP Photo/Ramon Espinosa)
U.S. actor Sean Penn, left, accompanied by Haiti's President Michel Martelly, delivers a speech during a special ceremony at the national palace in Port-au-Prince, Haiti, Tuesday, Jan. 31, 2012. Penn has been named ambassador at large for Haiti in recognition of his humanitarian work since the 2010 earthquake. (AP Photo/Ramon Espinosa)
PORT-AU-PRINCE, Haiti (AP) ? Actor Sean Penn has been named ambassador at large for Haiti in recognition of his humanitarian work since the 2010 earthquake.
The Hollywood star received the honor from Haitiian President Michel Martelly at a special ceremony Tuesday evening at the National Palace.
Martelly thanked Penn for keeping the spotlight on the Caribbean nation.
The president joked that the "only downside" to Penn's new position is that he can no longer call the actor by his first name. Now Penn will be called "Ambassador."
Penn's J/P Haitian Relief Organization was set up a few months after the Jan. 12, 2010, earthquake to oversee a settlement camp where thousands of people displaced by the disaster lived.
Associated Press
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